ACDC participated between 23 September- 01 October 2010 in Nizhny Novgorod, Russia in an international training course on management and marketing for NGOs working with youth and international youth mobility. The organizer was the polish association STRIM Krakow, Poland, and the hosting organization was SFERA Nizhny Novgorod, Russia.

Main issues tackled:
>East - West
- Realities of youth and NGOs in East and West
- Motivation for and specificities in East-West co-operation

>Strategic Management
- Mission Statement, Stakeholder Analysis
- Key Performance Indicators, Recursive Management
- various techniques for identifying and assessing strategies and future developments

>Organisational Management
-Human Resources Management (incl. Self Management)
-Communication and Decision Making
-Information and Knowledge Management

>Marketing
-Market Analysis and Product/Client Portfolios
- Public Relations (PR) and Promotion

>Financial Management
- Budgeting and Controlling
- Fundraising
- Accounting and Reporting

>Youth in Action and future partnerships/projects

Aim, approach and outcome:
The training course showed the participants how to ensure quality, stability, sustainability and visibility in our projects and programmes. Many times drawing from approaches in the sector of private economy and adapting them to the necessities and realities of NGOs, we will better know our „products“, our potential clients and how to reach them, our supporters and partners, the environment/market we operate within, and how we can position ourselves in this market and raise the visibility and appreciation of our work.
We analysed our own structures, our working procedures/processes (e.g. related to decision making, information and implementation), and our planning and controlling mechanisms. The training introduced management tools that can help to ensure quality and sustainability and thus allow long-term planning and strategic development. And last but not least the training dealt with some important aspects of financial management such as fundraising, accounting and controlling.